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Marketing Research
Marketing ROI Benchmarks by Channel
Detailed ROI comparison across five major marketing channels, based on survey data from over 850 companies. Featuring grouped bar charts, area trend charts, and radar comparisons.
SEO
748%
avg. ROI
Email
642%
avg. ROI
Content
538%
avg. ROI
PPC
412%
avg. ROI
Social
328%
avg. ROI
ROI by Channel vs Industry Average
Our clients' results compared to industry benchmarks
ROI Trends Over Time
Quarterly ROI performance across channels (2023-2024)
Channel Strengths Comparison
Multi-factor analysis across key performance dimensions
Cost per Lead by Channel
Average cost to acquire a single qualified lead
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